Pramac Racing The two companies announced a three-year partnership for the 2022, 2023, and 2024 championships. The new team supported by the tech company that has revolutionized digital will be called Prima Pramac Racing. Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP.
Prima Assicurazioni-a tech company active since 2015
that in just a few years, operating as an insurance agency specializing in car, motorcycle, van, home, family, and accident policies. Has revolutionized the insurance industry through digital-will be the new title sponsor of Pramac Racing, a team present in MotoGP since 2002. and finally, for its continuity and constant presence in MotoGP. Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP.
The three-year partnership between the two companies
includes the evolution of the team’s name to Prima Pramac Racing. As well as new liveries for the two Ducati Desmosedici bikes and Prima’s purple and white logo and colors placed on the overalls of riders Johann Zarco and Jorge Martin. and finally, for its continuity and constant presence in MotoGP. Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP.
Prima (in the motorcycle segment) thanks to omnichannel Pramac Racing
With more than 2 million active customers and a strong positioning in the motorcycle segment, Prima Assicurazioni is a key player in the Italian insurance industry, with nearly one in ten motorcycles in Italy insured with Prima. Thanks to its technological DNA, Prima operates as an insurance agency capable of simplifying access to auto, motorcycle, van, home, family. And accident policies. With an omnichannel distribution strategy that integrates online with a network of brokers and agents.
Expectations for this MotoGP season are high after an incredible 2021 that saw the Pramac Racing team earn Best Independent Team. Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP. Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP.
Pramac Racing, from generators to success with Ducati Pramac Racing
Pramac Racing, a team of Pramac – a leading global manufacturer of power generators and logistics handling equipment – will take on the name Prima Pramac Racing for the next three MotoGP seasons. With a new livery for the two Ducati Desmosedici bikes, kicking off an exciting long-term project with Prima Assicurazioni.
Pramac Racing has made a name for itself over the years in MotoGP: first. For its sporting merits, which have led the team to be one of the benchmark teams in MotoGP®; second, for the team’s quality and understanding; and finally, for its continuity and constant presence in MotoGP.
“Positioning the brand in the motorcycle market where we already have 10 percent Pramac Racing.”
“Today begins an important partnership between two players accustomed to putting technology. Talent and teamwork at the basis of their success,” commented George Ottathycal. CEO of Prima Assicurazioni. “The entry into MotoGP will help us strengthen our brand positioning in the motorcycle segment. Where we already have a share of insured vehicles close to 10%. And will support our international expansion strategy. We are convinced that the path of cooperation. We have embarked on will be full of moments of dialogue between the two companies. And we will have the opportunity to learn something from each other, finding new insights for development, for growth.” Best Independent Rider, and Rookie of the Year. and finally, for its continuity and constant presence in MotoGP.